Social Networking and Tribes

A great deal has been written about the theory of Tribes, and a recent survey by Deloitte discusses this very issue. I enjoyed it and if you're looking for a new marketing model this is the way to go. It also points out the weaknesses and flaws of the older models that companies are trying to modify to fit today's environment. Lots to think about and for a non-profit there are lots of opportunities. Unlike the majority of large corporations, non-profits won't have a great deal of money invested in a structured marketing model, so you're one step ahead. You won't have to dismantle what you don't have.